Lexi heads QYOU STUDIOS focusing on original and branded content creation. She leads the team responsible for all things creative from pre to post sale of a campaign, including format development, content strategy, talent casting, script writing, production, and editorial. She brings award-winning campaigns to life and delights millions of fans with content for leading brands including Universal Dreamworks, CAPCOM, Disney, Paramount, Sony, Hasbro, and many others.