Lexi St. John is the Co-Founder & President of The Nod Collective, a creator-driven recommendations platform for travel and hospitality brands. With The Nod, Lexi applies her experience in international business development and her creator economy playbook to the travel and hospitality industry, helping hotels, restaurants, and tourism boards tap into “social selling” as a new discovery layer to drive traffic and revenue.
Lexi served as the EVP of QYOU Media, an award winning media and entertainment company powered by the creator economy. Lexi was also the GM of QYOU Studios, a full service in-house creative strategy and production arm. Under Lexi’s dynamic visionary force, QYOU has captivated millions of fans with engaging content for top brands such as Universal Dreamworks, CAPCOM, Disney, Paramount, Sony, Hasbro, Activision, Lionsgate, Hulu and Warner Bros. In 2024 alone, Lexi spearheaded award winning influencer marketing campaigns for 25 movies that debuted at #1 at the box office and launched 5 major video game franchises.
Lexi launched and ran QYOU’s television network in India (“The Q India”, India’s fastest growing Hindi Entertainment TV Channel with 650M+ viewers) along with content initiatives in Southeast Asia and Europe. For over three years, Lexi collaborated with hundreds of popular digital creators around the world to create dozens of original shows and short-form interactive content for TV and mobile formats, including three original shows on Snapchat. She directed a team of 20 to develop and produce 150 weeks of continuous programming, featuring top digital creators in over 150 episodes across more than 60 series, setting a new standard in digital content.
Lexi began as a television writer and producer. She started at a young age, pitching projects to major networks like Disney and ABC Family. More recently, Lexi co-wrote an episode of the Nickelodeon animated show Welcome To The Wayne. Lexi has worked for major media companies and shows including the Tribeca Film Center, CONAN, and Saturday Night Live. She has written, directed, and edited multiple award-winning short films recognized at dozens of festivals, two of which were distributed on Shorts HD TV.
Lexi graduated from NYU in Film & TV with honors. While working at The QYOU, Lexi earned an Executive MBA at Pepperdine University Graziadio School of Business and was chosen to be a lifetime member of the Beta Gamma Sigma International Business Honor Society that recognizes the top 20% of graduate students from around the world in business schools.